May be my expectations are a bit too high. May be I am a little unreasonable. Or, may be, I'm just over-reacting.
But for me, last week, the Apple Event left a lot to be desired. Not that I was expecting a whole lot of revolutionary products to be announced. This year, thanks to the routine leaks that by now are pretty standard into the run up of the actual event, we all knew what to expect. This years' iterations of iPhones were only expected to come with marginal improvements. The iPad Pro, after repeated deferment, was expected to be launched, but apart from the speculations on its size, nothing much was known. IOS 9 had already been announced earlier this year.
The only real deal was the overhaul of the Apple TV. A major upgrade was expected to this product, that had last seen a sort of a touch up during 2013. With the market place dominated by streaming devices like Roku, Amazon Fire and Google Chromecast, Apple was expected to come out with some break-through features that would swing the demand in its favor, gaming being just one of them.
What we saw on the D-day though was too little and too late from Apple. Here is my take on why there was nothing to be excited about the announcements:
- The iPad Pro: Well, no denying, this is the most powerful tablet device on earth. And it looks stunning like every other product from Apple. And undoubtedly, many developers out there would be truly excited to utilize that huge screen. But my issue is, where exactly are they going to position this product? With the growing size, the portability factor is starting to be compromised.And I don't see it replacing laptops either, even with the smart key board. And that stylus called Apple Pencil makes me feel that Apple just threw the last bit of Job's philosophy out of the window! Jobs, while introducing the original iPhone, had said, "Who wants a stylus? Nobody wants a stylus!" And today we are talking about all the great features on the Apple Pencil. The pressure sensitiveness, the tilt, the easy-to-use natural feel and what not. But the fact remains that Apple just did a Samsung here. The iPad Pro, however, in my understanding could be used as a great product for media consumption with the gorgeous display and the four speakers.
- The iPhone 6s and 6s plus: Absolutely nothing out of routine here. We knew what was coming our way and it did. The camera was bumped up to 12 mega-pixels, RAM to 2 GB and the processor to A9. And thanks to the bend gate, the current iteration is now strengthened and is therefore a bit heavier. And it can do 4K now. The force touch feature from last year's Mac Books, makes an appearance here as the 3-D touch technology. That's about it.
- Apple TV: Apple did overhaul some of the features of this box, but there is nothing, with the exception of gaming, that other media streaming boxes can't do at this moment. It doesn't do 4K. And I really don't think the games that Apple TV is going to come up with will exactly set fire in the gaming industry. At best they would be pretty basic. It certainly is not going to compete against the big bad world of gaming consoles. Then what's the point? Unlike other streaming boxes, Apple TV won't allow you to steam your personal digital collection from your hard drive, only, Plex could come to your rescue here. Netflix and Hulu are not available in India, so that's another restriction one has to deal with. The show on the Keynote, I thought was a bit elementary. You can't show the current generation how to shop on an app on a TV! Who does that? Nobody. The touch remote was cool though. And the Siri feature on it that pulls out your favorite movie and show was superb. Overall, the box, as a product could still work if Apple does come out with that much anticipated subscription service quickly.
But overall, we saw Apple coming out with nothing original, nothing break through and nothing revolutionary. And that to me is so un-Apple like.